Training Program Information

Marketing/Marketing Management, General

Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Offered By: Contra Costa College

Address:
2600 Mission Bell Drive
San Pablo, CA 94806

Internet Link: http://www.contracosta.cc.ca.us

CONTACT:
Lichter Stuart
Phone: 510-235-7800

Program Details

Program Title:	Marketing/Marketing Management, General

Program Description:	Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Degree Offered:	Associate's Degree