Training Program Information

Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 

Offered By: Riverside Community College

Address:
4800 Magnolia Avenue Dept.1293
Riverside, CA 92506

Internet Link: http://www.rccd.cc.ca.us/
CONTACT:
Admissions Representative
Phone: 951-222-8000

Program Details

Program Title: Marketing/Marketing Management, General
 
Program Description: Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 
Degree Offered: Certificates < 2yrs.
 
 
 



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