Training Program Information

Advertising
Advertising. A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201)
 

Offered By: American River College

Address:
4700 College Oak Drive
Sacramento, CA 95841

Internet Link: http://www.arc.losrios.edu
CONTACT:
Information Center
Phone: 916-484-8923

Program Details

Program Title: Advertising
 
Program Description: Advertising. A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201)
 
Degree Offered: Associate's Degree
 
 
 



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