Training Program Information

Marketing/Marketing Management, General

Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Offered By: University of California Extension, Santa Barbara

Address:
Mail Code 1110, UCSB
Santa Barbara, CA 93106

Internet Link: http://www.extension.ucsb.edu

CONTACT:
Admissions Representative
Phone: 805-893-4200

Program Details

Program Title:	Marketing/Marketing Management, General

Program Description:	Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Degree Offered:	Certificates < 2yrs.