Occupation Profile

Industries Employing
 

Personal Financial Advisors
(SOC Code : 13-2052)
in Santa Cruz County

Advise clients on financial plans utilizing knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives to establish investment strategies.

Employers are usually looking for candidates with a Bachelor's degree .

Santa Cruz County is the same as Santa Cruz-Watsonville MSA.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
Santa Cruz-Watsonville MSA20241st Qtr$68.82$37.52$50.04$0.00

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeTotal Job Openings
EstimatedProjectedNumberPercent
Santa Cruz County 2020 - 20301401703021.4140

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Possible Licenses Required and Issuing Authority[Top]
License Title
License Authority
Investment Adviser CertificateDepartment of Business Oversight
Sacramento Office
Public Affairs
http://www.dbo.ca.gov
Professional Fiduciary LicenseDepartment of Consumer Affairs
Professional Fiduciaries Bureau
http://www.fiduciary.ca.gov

About Licenses
 

Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Santa Cruz County
Percent of Total
Employment for Occupation in State of California
Other Financial Investment Activ14332.6%
Securities and Commodity Contrac3618.1%
Depository Credit Intermediation5013.5%
Management of Companies and Enterpri212.8%
Agencies, Broker and Other Insur1242.0%
Nondepository Credit Intermediat751.4%
Insurance Carriers91.1%
Activities Rel to Credit Intermediation 131.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Finance, General
Financial Planning and Services

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
Answer clients` questions about the purposes and details of financial plans and strategies.
Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.
Analyze financial information obtained from clients to determine strategies for meeting clients` financial objectives.
Implement financial planning recommendations or refer clients to someone who can assist them with plan implementation.
Review clients` accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
Manage client portfolios, keeping client plans up-to-date.
Contact clients periodically to determine any changes in their financial status.
Prepare or interpret for clients information such as investment performance reports, financial document summaries, or income projections.
Recruit and maintain client bases.

More Tasks for Personal Financial Advisors


Top Skills used in this Job
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Speaking - Talking to others to convey information effectively.
Service Orientation - Actively looking for ways to help people.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Persuasion - Persuading others to change their minds or behavior.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

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Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

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Top Work Values (Aspects of this job that create satisfaction.)
Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions.
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

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Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

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